Intro to Social Advertising for Franchises 101

This article draws from the first video in our Social Advertising for Franchises 101 series, introducing the basics of how social ads work and how they can help your franchise succeed.

Franchise advertising setups can vary:

• Some franchisees run ads directly for their individual locations.

• Others rely on franchisor-managed campaigns through a national marketing team, shared business manager, or agency.

• Many franchises use a combination: brand-level campaigns run centrally, while local franchisees handle community-level promotions or events.

  
  

Understanding your franchise’s ad structure helps you make smarter decisions, even if you’re not the one managing the campaigns.

Meta advertising isn’t just about boosting posts or hoping for likes. It’s about running data-driven, goal-oriented campaigns that reach real customers.

• Meta combines massive reach with local precision, allowing your ads to feel both consistent with your brand and personal to your community.

• You can target audiences down to a few miles around your location while promoting brand-level messaging.

Depending on your campaign, you might use Meta ads to:

• Build awareness of your local franchise

• Drive traffic to your website, online ordering, or booking page

• Promote special offers, grand openings, or local events

• Collect leads, like signups, inquiries, or quote requests

Meta’s advertising system runs on data and intent. When you clearly define your goal, audience, and creative message, the algorithm can do the heavy lifting—finding the people most likely to engage and maximizing your advertising budget.

Think of Meta ads as an extension of your storefront. They’re often the first impression potential customers have of your business, turning casual scrollers into loyal customers.