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Social Advertising for Franchises 101

Last Update 14 дней назад

Intro to Social Advertising for Franchises 101 Understanding the Meta Ad Campaign Structure Advanced Audience Targeting Creating Effective Ad Creative Understanding Ad Performance Metrics

Advanced Audience Targeting

Alex

Last Update 14 дней назад

In this third video from our Social Advertising for Franchises 101 series, we take a closer look at one of the most important parts of Meta ad campaigns: audience targeting. Getting your targeting right is what turns an average ad into an effective one. Even the best creative and offers won’t perform if the wrong people see them.

The Three Main Audience Types

Meta and Flamel.ai offer powerful tools to help franchise businesses reach the right people. The three main audience types are core audiences, custom audiences, and lookalike audiences.

Core Audiences:

Core audiences use Meta’s targeting filters such as location, age, gender, interests, and behaviors. For franchises, location targeting is especially important—you can target a radius around your store or select specific zip codes. Interests and behaviors can also refine your audience, like people who follow fitness pages, love coffee, or shop locally. Core audiences are ideal for building awareness in your local market and reaching new customers who fit your ideal profile.

Custom Audiences:

Custom audiences allow you to reconnect with people who already know your brand. You can target:

  • Existing customers from your CRM

  • Website visitors

  • People who engage with your social media content or past ads


This is perfect for nurturing warm leads—like offering a special promotion to someone who added an item to their cart but didn’t complete the purchase.

Lookalike Audiences:
Lookalike audiences expand your reach by finding new people who share traits and behaviors with your best customers. You can control how closely matched the audience is, from 1% for precision to 10% for broader reach. This is a great way for franchises to scale into new areas while still targeting people likely to respond well.

Advanced Audience Tips

  • Stack audiences strategically: Use lookalikes for prospecting and move engaged users into custom audiences for retargeting.
  • Exclude when needed: Avoid targeting existing customers in prospecting campaigns.
  • Monitor audience overlap: Overlapping audiences can drive up costs, so minimize where possible.
  • Test and refine: Compare different combinations, track performance, and let the data guide adjustments.

How to Use These Audiences Together

  • Core audiences reach new potential customers

  • Custom audiences re-engage people who already know you

  • Lookalike audiences scale your reach to similar customers

Using all three together makes your Meta ads smarter, more efficient, and more profitable.

Next Video

Watch the next video in the series, where we’ll cover creative strategy for Meta ads—how to craft messaging and visuals that capture attention and drive results for your franchise.

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