Paid Ads Glossary

Understanding your analytics is key to improving performance. Below is a glossary of key terms you’ll see in Flamel’s Paid Ads dashboard, with plain-language definitions.

• Impressions

  The number of times your ad was displayed on screen (not necessarily clicked).

• Reach

  The number of unique people who saw your ad.

• Clicks

  Total number of times your ad was clicked (includes all types: links, CTAs, profile taps, etc.).

• Link Clicks

  Clicks that took users to your designated URL (your website, landing page, etc.).

• CTR (Click-Through Rate)

  The percentage of impressions that resulted in a click.

  Formula: (Clicks ÷ Impressions) × 100

• CPC (Cost Per Click)

  Average cost you paid for each click.

  Formula: Spend ÷ Clicks

• CPM (Cost Per 1,000 Impressions)

  The average cost to show your ad 1,000 times.

  Formula: (Spend ÷ Impressions) × 1,000

• Frequency

  The average number of times each person saw your ad.

  Formula: Impressions ÷ Reach

• Spend

  Total amount spent on the campaign or ad set during the selected time frame.

• Conversions

  Actions you’ve defined as valuable (e.g. form fills, purchases, calls), tracked through Meta Pixel or custom events.

• Cost per Result

  Average amount spent per conversion or result.

• ROAS (Return on Ad Spend)

  Revenue generated divided by ad spend.

  Formula: Revenue ÷ Spend

  Only available if revenue tracking is set up.

• Campaign

  The top-level container for your objective and budget.

• Ad Set

  Controls targeting, budget allocation, and schedule.

• Ad

  The creative itself—your image, video, text, CTA, and destination.

• Parent Ad

  A master ad created at the franchisor level to be automatically customized and deployed to local locations.

• Location Ad

  A local variation of a parent ad, either customized by the franchisee or automatically generated.

• Daily Performance

  Data broken down by day for metrics like spend, clicks, impressions, etc. Helps identify spikes or drop-offs.

• Date Range

  The time period selected in the Flamel dashboard. Affects which data is displayed.

• Facebook Performance

  Metrics from ads served on Facebook placements (Feed, Marketplace, Stories, etc.).

• Instagram Performance

  Metrics from ads served on Instagram placements (Feed, Stories, Reels, etc.).

• Performance by Placement

  A breakdown showing how your ad performed on each Meta surface (e.g., Facebook Feed vs. Instagram Stories).

Click the (i) icons throughout Flamel to quickly reference definitions as you explore the analytics dashboard.