Image and Video Format Requirements

When creating Meta ads through Flamel.ai, it's crucial to ensure your images and videos meet Meta's specifications to avoid formatting issues. This article complements our Meta Ads Image and Video Requirements guide by providing practical solutions to format your media correctly.

📐 Meta Ad Specifications Overview

Meta supports various ad placements, each with specific requirements:

Images

• Aspect Ratios: 1:1 (Square), 4:5 (Vertical), 9:16 (Full Portrait)

• Recommended Resolution: At least 1080 x 1080 pixels

• File Types: JPG or PNG

• Maximum File Size: 30 MB

Videos

• Aspect Ratios: 1:1, 4:5, 9:16

• Recommended Resolution: At least 1080 x 1080 pixels

• File Types: MP4, MOV, or GIF

• Maximum File Size: 4 GB

• Video Length: 1 second to 241 minutes

Note: Specific placements like Stories and Reels often require a 9:16 aspect ratio for optimal display.

🛠️ Fixing Formatting Issues

If your media doesn't meet the required specifications, consider the following solutions:

1. Use Flamel.ai's Built-in Editor

Flamel.ai offers an integrated editor to adjust your media:

• Crop or Resize: Modify dimensions to match required aspect ratios.

2. Utilize Third-Party Tools

External tools can assist in formatting:

• Canva: Design and resize images with preset templates.

• Kapwing: Edit videos, adjust aspect ratios, and compress files.

• HandBrake: Convert and compress video files efficiently.

3. Check Meta's Ads Guide

Refer to Meta's official Ads Guide for detailed specifications and best practices.

⚠️ Common Issues and Solutions

• Images/Videos Getting Cut Off: Ensure you're using the correct aspect ratio for the intended placement. For instance, use 9:16 for Stories and Reels.

• Blurry Media: Upload high-resolution files (at least 1080 x 1080 pixels) to maintain clarity.

• Unsupported File Types: Convert your media to supported formats like JPG for images and MP4 for videos.